Co-op and Jersey Dairy ice cream competition kick-starts community retailer’s anniversary year
As part of its year-long centenary celebrations, The Channel Islands Co-operative Society Limited is launching a competition in partnership with Jersey Dairy to create a new flavour of ice cream.
Islanders are invited to submit their ideas for the brand new flavour ice cream judges will choose their three favourite flavours. These three flavours will then be voted on by the public to vote for their winning flavour, which will then go into production and on sale in Co-op’s Grand Marché and Locale stores.
The Channel Islands Co-operative Society’s Chief Executive Officer Colin Macleod, said: ‘This is an incredibly special year for us all at the Society, we have many exciting activities and initiatives that will be taking place this year. This partnership with Jersey Dairy is a fun way of getting our members and customers to join in with our celebrations by creating a brand new flavour of ice cream.
Jersey Dairy’s managing director Eamon Fenlon added: ‘We are thrilled to partner with the Co-op in its special anniversary year. We are always looking for new, bright ideas and are really looking forward to seeing what flavours islanders can come up with, we invite everyone to be as creative as possible. We aim to have the new ice cream on sale in June so it is available for the summer.’
Submissions will open on Monday 11th March and close on Sunday 24th March. Ideas can be submitted in-store, online at www.channelislands.coop/icecream or by post to 57 Don Street, St Helier, JE2 4TR.
The Society will also be running a number of other initiatives over the course of the year, including a 100 Year Community Fund and 100 hours’ colleague volunteering.
The 100 Year Community Fund, which launches on Tuesday 23rd April, will invite applications from local charities, schools and community groups that need funding for a project that will help them make a real difference in their community, and can be completed in 100 days. There will be ten successful projects that will each receive £1,000 to carry out the work.
Colleagues are also being encouraged to help their local community through the ‘100 hours colleague volunteering’ initiative. Co-op employees will be encouraged to apply for volunteering hours to be used on community projects and initiatives that are close to their hearts.
Colin Macleod added: ‘The Society has always been a retailer with the community at its heart. For our 100th year we will be sharing our ethos of ‘Belonging is everything’ through a number of exciting activities and initiatives, hoping to continue to build on the sense of community that we hold so dearly. This is what sets us apart from other retailers operating within our Island communities and is something I am extremely proud of.
‘We are looking forward to sharing more with our members and customers in the coming months. In the meantime please look out for the hashtag #CICOOP100 across our social platforms.’