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PouBelle: Meet the producer
29 August 2025
Jon & Lucy - Meet The Creative Force Behind PouBelle
Bright, bold, and born in Jersey, PouBelle is the unapologetically pink dog poubag brand turning heads (and cleaning up) across the Channel Islands.
Created by local duo Jon Moore and Lucy Sanderson, PouBelle isn’t just another pet product. It’s a mission, a message, and a movement. From an idea sparked on home turf, the brand has exploded into all 28 Channel Islands Coop stores and quickly became a customer favourite, even climbing the Amazon UK charts from #2000 to #49 in just four months.
Bright, bold, and born in Jersey, PouBelle is the unapologetically pink dog poubag brand turning heads (and cleaning up) across the Channel Islands.
Created by local duo Jon Moore and Lucy Sanderson, PouBelle isn’t just another pet product. It’s a mission, a message, and a movement. From an idea sparked on home turf, the brand has exploded into all 28 Channel Islands Coop stores and quickly became a customer favourite, even climbing the Amazon UK charts from #2000 to #49 in just four months.

“The Coop was the first to take a chance on us,” says the pair. “They understood the vision and helped us get it into the hands of islanders. Feeling endorsed by such a trusted community-centric store was a real moment for us, and we’ll never forget that.”
CI Coop Category Manager Rachelle Hopley adds: “CI Coop is pleased to partner with a local supplier whose values reflect our own. We appreciate the thoughtful design of their bright bags, conveying an important environmental message. PouBelle’s ongoing campaign to eliminate poo bags from our beaches and lanes reinforces our commitment to sustainability.”
A Bit About PouBelle:
Forget camo-green and bin-bag black. PouBelle bags are hot pink on purpose. The colour is more than a statement; it’s a safety feature. Bright bags are easier to spot and harder to ignore, helping prevent wildlife from accidentally ingesting discarded plastics and giving dog owners no excuse to 'forget' or leave them in nature.
Every PouBelle bag is strong, leak-proof, and impossible to miss, built to do the job properly and reflect the brand’s no-nonsense stance on ownership, responsibility, and visibility.

Homegrown and Backed by the Community, From high-end hotels like Longueville Manor to dog-friendly cafés like The Good Egg and Coopers, PouBelle is being handed out with pride across the islands. You’ll also find them in selected Randalls venues, and even at the Salty Dog Bistro.
“We originally intended for PouBelle to be online only,” says Jon. “But after being approached by the Coop, we’ve now got our boxes all over the Channel Islands. It’s been amazing to see the product literally come to life. We’ve learned a lot on the fly, and it’s been worth every second. And we have to shout out Gail Benest at The Wild Poo Project, she’s been a champion of our bags from day one and does amazing work for Jersey’s natural spaces.”
“We originally intended for PouBelle to be online only,” says Jon. “But after being approached by the Coop, we’ve now got our boxes all over the Channel Islands. It’s been amazing to see the product literally come to life. We’ve learned a lot on the fly, and it’s been worth every second. And we have to shout out Gail Benest at The Wild Poo Project, she’s been a champion of our bags from day one and does amazing work for Jersey’s natural spaces.”
The message behind the brand is simple and clear: No pou left behind.
www.poubelle.shop hello@poubelle.shop @poubelleofficial

Images by Dave Ferguson.

