At Coop, we believe making better food choices should be simple. That’s why we’ve introduced the YES symbol across our own brand range, your quick guide to healthier options. 

When you spot YES, you can be confident the product offers a nutritional benefit. It could count as one of your five-a-day, be a source of fibre, or high in protein. We use YES on foods recommended by the Eatwell Guide, as well as prepared dishes like ready meals, so you can shop smarter without the guesswork. 

With YES, eating well is easier than ever, just look for the symbol and make the choice that’s good for you.

It’s important to remember that everyone’s needs are different. So if your favourite product doesn’t have the YES symbol, it doesn’t necessarily mean it’s unhealthy.

For example, while our white bread is still a source of fibre, we’ve added the YES symbol to our wholemeal bread to make it easier to spot the higher-fibre option.

Like all Coop products, YES products meet our high brand sourcing standards, including our ethical and sustainability standards.