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Giving Veganuary a go

Giving Veganuary a go

12 January 2023

GOING vegan in January is growing in popularity every year – and no wonder.

Beginning the new year with a healthy focus is a great way to set up your 2023. And, because meat is usually the most expensive part of a meal, it’s good for the shopping bills, as well as for your body.

These ideas can help you get off to a great start.

Plan, plan, and plan!

Think of all the things you eat most days – like butter and milk – and order in equivalent amounts of your favourite alternative.

Our GRO range of delicious plant-based alternatives gives you so much choice on everything, from ravioli, to ready meals, to Rocky Road bites.

Our handy meal planner guide can help with preparing and planning.

Small switches towards big changes

Remember, a lot of what you already eat – like pasta, rice, veggies (fresh and canned) – is vegan.

Our Honest Value range gives you high quality essentials for less (and often fair trade) and by having lots of these to hand, you’re less likely to be caught short at mealtimes.



But, don't be afraid to try something new

Often it works great to swap in meat substitutes (hello spag bol made with GRO Meat Free Tender Mince) but other times it makes sense to try something completely new.

Take a look at our vegan recipes for ideas and inspiration for mealtimes.

Batch cook like a boss

Having something tasty you can grab from the freezer and stick in the microwave will be your friend when days are long and motivation is low.

This Mediterranean-style vegetable stew can be quickly heated up and served either on its own or with rice or potatoes. 


It doesn't have to be bland

Quarter pounders. Mango & Passionfruit yoghurt. Our amazing Choc Chunk Cookies. There really is no excuse for a dull vegan meal, so make sure you add some indulgent treats into your weekly shop.



You don’t have to go (ahem) cold turkey

It doesn’t have to be all or nothing. You may just want to reduce your meat intake, or just go vegan on weekdays. If you’re new to veganism, it’s better to see this as exploring something, rather than a challenge that you either pass or fail.

Being vegan for January will encourage you to try new things and you’ll almost certainly head into February with new favourite dishes to enjoy throughout 2023.

Start planning now with our amazing GRO range.