Discover our range of low-cost products - saving you money on your weekly shop

Value is at the forefront of our customer’s minds, especially in our current climate when every penny counts. Our Honest Value range features products that are your everyday favourites and part of your essentials shopping list. We believe that everyone should have access to good quality food at reasonable prices.

You won’t find any artificial colourings, flavourings or preservatives. From 100% British meat, to Fairtrade coffee and responsibly sourced  loo roll, we believe that everyone should be able to buy good quality everyday items, whatever their budget.

Honest Value joins our core own brand, Irresistible, Gro and Free From range, all of which gives customers a great selection of products with excellent value for money to suit all types of lifestyles and budgets.