CI Coop has unveiled a new look for its funeral care businesses across the Channel Islands, alongside a new website designed to make it easier for islanders to find information, guidance and support when they need it most.

The new brands for Coop Funeral Care by De Gruchy and Coop Funeral Care by Argent put their local identity and personal approach at the heart of the service, while reflecting CI Coop’s wider values of care, community and accessibility.

At the centre of the new approach is a simple belief: every life is different, and every farewell should be too. The funeral care teams will continue to work closely with families to understand what matters most to them, helping to create meaningful and personal ways to remember and celebrate their loved ones.

A new website, coopfuneral.coop, has also launched, providing a dedicated place for islanders to find funeral care information, guidance and support more easily. Further content and features will be added in the coming months as the online experience continues to develop.

David McGrath, Chief Marketing and Membership Officer at CI Coop, said:

“Funeral care is incredibly personal. It is about listening to families, understanding what matters to them and helping them say goodbye in a way that feels right for them.

“We know that arranging a funeral can feel overwhelming, particularly at such a difficult time. As a Cooperative, we want to make finding the information and support people need as straightforward as possible, while never losing the personal, compassionate care that sits at the heart of what our teams do.

“Our new brands for Coop Funeral Care by De Gruchy and Coop Funeral Care by Argent bring that personal, local approach to the forefront. Together with our new website and upcoming campaign, they will help more islanders understand who we are, what we offer and, above all, that we are here for them when they need us.”

The new look celebrates the individual identities and heritage of De Gruchy and Argent while bringing them more closely together as part of CI Coop. It marks the next step in the Society’s commitment to providing compassionate, trusted and personal funeral care for islanders and their families.

About Coop Funeral Care

Coop Funeral Care's teams are available 24 hours a day, 365 days a year to assist anyone planning a funeral. For more information, visit coopfuneral.coop, or contact Coop Funeral Care by De Gruchy on 01534 499444 or Coop Funeral Care by Argent on 01481 233155.