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‘Free fruit for kids’ initiative is back

‘Free fruit for kids’ initiative is back

22 September 2022

The Channel Islands Coop is proud to announce the return of its popular ‘Free Fruit for Kids’ initiative at its Grand Marché stores in Jersey and Guernsey, which relaunches today, Thursday 22 September.

The scheme, which was first launched in 2018, allows children to enjoy a free piece of fruit, such as a banana, apple, orange, or pear, whilst shopping with a parent. 

Following the two-year postponement of the offer due to potential risks surrounding the Coronavirus pandemic, Channel Islands Coop Chief Executive Officer, Mark Cox, was pleased to see the return of this healthy and popular initiative.

He said: 'It was initially introduced as a way to inspire young children to start healthy habits early in life, and we hope that children will be encouraged to take a piece of fruit to enjoy whilst they are in the store with their parent or guardian.

'As a community retailer, we feel it is important that we help to instil those health and wellbeing messages whilst children are at a young age. It then paves the way to help to form good habits for the future. If this means providing a small piece of free fruit for our younger shoppers whilst they are in store, then we are pleased to be helping to invest in healthy habits for future generations.'

The ’Free Fruit for Kids’ initiative launches Thursday 22 September at Grand Marché St Helier and Grand Marché St Peter in Jersey, and Grand Marché St Martin and Grand Marché St Sampson in Guernsey. Parents simply need to head to the customer service desk in store to participate.

Fruit is available free to all children under 12 years, and with an accompanying adult. The range on offer will be subject to availability and selection may be dependent on seasonality.

More details on the Channel Islands Coop ‘Free fruit for kids’ initiative can be found at: